Apple has started a promotion request process, and offers resources for creators.
But, Spotify hasn’t given a hand up to Anchor podcasters. Anchor could be, for Spotify, what minor league baseball is for the major leagues. Competition in the podcast zeitgeist has been reserved for celebrity shows. Spotify Premium meant ad-free music listening, but not ad-free podcast listening. They didn’t even extend the same respect to podcast listeners that they did to music subscribers. Spotify did little, if anything, to promote their Anchor podcasts. The sponsorship opportunities Spotify offered to Anchor podcasters seemed to be simply existing as ad space for Anchor.
Users weren’t able to generate their own RSS feeds until 2021. Spotify acquired Anchor in 2019, and kept it an entry-level free, minimalist tool. Why did Spotify re-brand Anchor, what does this mean for independent podcasters, and why did they announce the change to Anchor at Stream On instead of Podcast Movement? Why Did Spotify Re-Brand Anchor? At the 2023 Stream On event, Spotify announced that Anchor is now Spotify for Podcasters. The latter hasn’t changed much Anchor remained an entry-level free tool. The former has styled itself as a prestige brand, with podcast exclusives from the Obamas and The Sussexes. Spotify and Anchor have always had an odd relationship.
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